The global men’s personal care market size was valued at USD 50.35 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.0% from 2020 to 2028. Perception around men’s beauty standards are evolving. Gender stereotypes that had been established over decades have begun to break down and beauty products are now being designed for men as well as for women. Men have been documented to be making inquiries into whether certain facemasks can be used by men as well.

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